CX - the next wave of insights, starts with better data

Customer experience is integral in an evolving business landscape, serving as a pivotal factor that influences a multitude of decisions across various sectors. This influence is primarily exerted through the analysis and interpretation of customer and supplier transactional data, which provides valuable insights into consumer behavior and market trends. To harness these insights effectively, companies often make substantial investments, either by building an in-house data science team or by partnering with a leading consulting firm. These efforts aim to extract meaningful insights from complex datasets and translate them into strategic actions that drive business growth and enhance competitive advantage.

Excel Gymnastics

However, many professionals find themselves engaged in what I term "Excel Gymnastics." This process involves the labor-intensive task of exporting data from multiple systems, integrating it with other relevant datasets, and painstakingly rectifying any missing or inconsistent information. Once this data is cleaned and organized, it is then processed through advanced analytical tools such as Microsoft Power BI or Tableau. These tools are used to create comprehensive reports and visualizations, which are subsequently presented to company leadership for decision-making purposes. Despite these efforts, the results and recommended actions often face scrutiny and raise questions due to incomplete or fragmented data.

This is particularly true when data is sourced from disparate systems, such as:

• A regional point of sale or franchise that suffers from unreliable internet connections, leading to data gaps and inconsistencies.
• A warehouse that operates on a different SAP system as a result of a recent merger, causing integration challenges and data silos.
• A billing system from a newly acquired hospital or urgent care provider, which may not yet be fully integrated with existing systems, may result in data discrepancies.
• A new supplier has replaced a legacy supplier, necessitating adjustments in data management and reporting processes.

Affordable Program

In light of these challenges, imagine a scenario where, for an investment of under $50,000, teams can significantly enhance their self-sufficiency. They can effectively leverage data from various sources, seamlessly integrate it, and transform it into actionable insights. This capability would empower organizations to make informed decisions, optimize operations, and ultimately drive business success.

See Your Data in Action

In collaboration with CloudRiver (services) and Infoveave (platform), we will focus on enhancing the use of data to improve business results. Our teams bring a wealth of knowledge and work closely with IT departments to ensure they maximize the benefits of their existing technologies and investments. You can see our expertise in action by providing a sample of your data, which we can securely test in our cloud or yours. Together, we aim to transform your data processes and drive better outcomes for your organization.